Abbeyhorn: One step ahead
Abbeyhorn is a UK business that specializes in high-end shoehorns. Shoehorns aren’t known for being particularly exciting, so I thought it would be a fun challenge to advertise them to a more mainstream audience.
INSIGHT: People love making minor optimizations to their routines. If you can save a few seconds each day, it adds up.
Execution 1: print
Image generated by Sora AI. Based on an original photoshop by me
Execution 2: Digital
Concept, design, and writing by me. Website developed by Sarah Kitten with assistance from GitHub Copilot
To target millennials/Gen Z and get them thinking about the insight, I wanted to create an interactive website. Because it’s a branded ad-site, I wouldn’t expect the target audience to take it very seriously, so I put an emphasis on addressing people’s “joke answers” with personalized results messages to encourage sharing.
Execution 3: pHYSICAL
Image generated by Sora AI. Based on an original photoshop by me. Bus ad template from Mockup World
