Abbeyhorn is a UK businesses that specializes in high-end shoehorns. Shoehorns aren’t known for being particularly exciting, so I thought it would be a fun challenge to advertise them to a younger audience.
Abbeyhorn: One step ahead
Target Audience: Gen Z and Millennials
Objective: Get people using shoe horns for convenience rather than necessity
Insight: People enjoy the feeling of optimizing their day, down to the last second
SMCI: A little time saved each day can make a big difference.
Tone: Motivational, but in a silly way
Execution 1: print
Image generated by Sora AI. Based on an original photoshop by me
Execution 2: Digital
Concept, design, and writing by me. Website developed by Sarah Kitten with assistance from GitHub Copilot
To target Gen Z and Millennials, I wanted to create a website that would get people thinking about the SMCI. Because it’s a branded ad-site, I wouldn’t expect the target audience to take it very seriously, so I put an emphasis on addressing people’s “joke answers” with personalized results messages to encourage sharing.
Execution 3: pHYSICAL
Image generated by Sora AI. Based on an original photoshop by me